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We are a team of three women aviators and friends. We seek to create a brand, which allows young women to envision themselves as engineers. We have made a pledge to make an impact on aspiring female astronauts, scientists and researchers. 

Currently, we are in the process of creating our confidence journal for women in aerospace. Soon, we seek to create merchandise such as astronaut pens and graphic tees - all under our titular brand 'I Need Space'.

Here we document our progress in developing our products. We bring forth our best and brightest ideas and ask for feedback. We want you, the consumer, to share with us what you think at every step of the way. Comment on our posts. Help us understand how our products can serve you best. 

 

We’re excited, are you?

 

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Writer's pictureRikhi Roy

THE BIRTH OF A PRODUCT

Updated: Oct 27, 2018

Mimi Ikonn, Mo Seetubim and the next big thing.


Helping Sarajane meant taking the initiative to learn about start-ups, and start-up culture at Georgia Tech. 


The first resource that I sought out was the Create-X program. 


Create-X is Georgia Tech's initiative to instill entrepreneurial confidence in their students. However their curricular approach meant that we had to be enrolled in their program to learn about creating a long-term impact. Hence the best way to troubleshoot this was to reach out to friends and contacts within the program. 


A simple phone call later, I had all the current slides for the program thus far.


Lecture one consisted of ideating.


It had to be a problem we wanted to solve, it had to be big and it had to be solvable.

A neon 'Hustle' sign didn't necessarily help a consumer. However I began to have the inklings of an idea that could. 


I have been an avid user of both The Happiness Planner by Mo Seetubim and The Five-Minute Journal by Mimi Ikonn for the past two years. They have shaped my wellness journey at university. One encourages measurable steps for a positive outlook. The other encourages gratitude. Both encourage consistency and emphasise the importance of perspective. 



The concept of a changed vantage point, offering a new perspective is something that beautifully tied in with space exploration. In the words of Neil Armstrong, played by Ryan Gosling in the First Man -


"It allows us to see things that we should have seen a long time ago, but we haven't till now."

This was it, I thought.


This is what Sarajane could do.


I began to draw upon my own experiences thus far with these journals. I was a consumer that experienced a wellness success story. I knew firsthand how the practices encouraged in these products helped me feel fulfilled.


What if we could create a journal that helped inspire young women about space exploration. What if we could create something that helped them answer the most important question - why? 

Why go through rigorous training? Why put your life at risk? Why dabble with the unknown? 

When the glamour and prestige is stripped away - what would keep impressionable young women motivated and inspired to remain on their mission?


What do you think? Let us know.


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