Mimi Ikonn, Mo Seetubim and the next big thing.
Helping Sarajane meant taking the initiative to learn about start-ups, and start-up culture at Georgia Tech.
The first resource that I sought out was the Create-X program.
Create-X is Georgia Tech's initiative to instill entrepreneurial confidence in their students. However their curricular approach meant that we had to be enrolled in their program to learn about creating a long-term impact. Hence the best way to troubleshoot this was to reach out to friends and contacts within the program.
A simple phone call later, I had all the current slides for the program thus far.
Lecture one consisted of ideating.
It had to be a problem we wanted to solve, it had to be big and it had to be solvable.
A neon 'Hustle' sign didn't necessarily help a consumer. However I began to have the inklings of an idea that could.
I have been an avid user of both The Happiness Planner by Mo Seetubim and The Five-Minute Journal by Mimi Ikonn for the past two years. They have shaped my wellness journey at university. One encourages measurable steps for a positive outlook. The other encourages gratitude. Both encourage consistency and emphasise the importance of perspective.
The concept of a changed vantage point, offering a new perspective is something that beautifully tied in with space exploration. In the words of Neil Armstrong, played by Ryan Gosling in the First Man -
"It allows us to see things that we should have seen a long time ago, but we haven't till now."
This was it, I thought.
This is what Sarajane could do.
I began to draw upon my own experiences thus far with these journals. I was a consumer that experienced a wellness success story. I knew firsthand how the practices encouraged in these products helped me feel fulfilled.
What if we could create a journal that helped inspire young women about space exploration. What if we could create something that helped them answer the most important question - why?
Why go through rigorous training? Why put your life at risk? Why dabble with the unknown?
When the glamour and prestige is stripped away - what would keep impressionable young women motivated and inspired to remain on their mission?